Lakoff and Johnson5

Lakoff and Johnson5 - Concept& metaphorical concept...

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Language and Culture Lakoff & Johnson
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Figurative language vs Literal language. .. What is this distinction about?
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Literal language In a basic sense, this involves saying something "literal" and meaning for it to be taken "literally". Example: "The cat is tired." (The literal cat is literally tired.)
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Figurative language This involves the use of rhetorical tropes--things like metaphors, metonyms, irony, and so forth. Poetry is often highly figurative. Talking about abstract things tends to be highly figurative, even if we don't often realize it. Example: "Life is a journey." Example: "Society is an organism."
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Metaphors "The essence of metaphor is understanding and experiencing one kind of things in terms of another." Examples?
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Metaphorical concept Concepts themselves are often understood in metaphorical terms that may not be obvious or even conscious When Lakoff & Johnson use the word "metaphor", they mostly mean "metaphorical concept" Examples?
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Unformatted text preview: Concept & metaphorical concept Concept? Metaphorical concept? Argument ARGUMENT IS WAR Argument AN ARGUMENT IS A BUILDING L&J claim: "Human thought processes are largely metaphorical." Metaphorical and Cultural Coherence 1 The most powerful metaphors relate to deeply held cultural values. Some metaphors are more coherent, indicating a better fit with those values. Metaphorical and Cultural Coherence 2 Bodily experience and metaphor: orientation In English, we tend to believe (and "feel") that MORE IS UP (LESS IS DOWN). Metaphorical and Cultural Coherence 3 UP more, conscious, happy, health, in control, future, high status, good DOWN less, unconscious, sad, sickness, being controlled, past, low status, bad Metaphors in the social sciences? Victor Turner, a symbolic anthropologist Theoretical traditions themselves are highly metaphorical Society = body/organism Society = machine Society = battlefield...
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This note was uploaded on 11/08/2011 for the course ECON 102 taught by Professor Smith during the Spring '11 term at Saddleback.

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Lakoff and Johnson5 - Concept& metaphorical concept...

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