Saussure2 - What is semiotics? (and what are the limits of...

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What is semiotics? (and what are the limits of this class?) Umberto Eco: "semiotics is concerned with everything that can be taken as a sign." Umberto Eco is an Italian novelist, literary critic, and semiotician, among other things. Two of his novels? The Name of the Rose and Foucault's Pendulum . He also wrote Rat or Mouse? Translation as Negotiation .
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What is a sign? Some common examples
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Brands are signs
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Paintings, drawings, photos
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Words, music, gestures Welcome Bienvenidos Добре дошли 歡歡
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Clothing
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Body decoration
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Architecture
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A sign can be lots of things A word, or a phrase, or an entire story (written or spoken). .. A still image, or a film segment, or an entire film. .. A musical note, or a phrase, or a song. .. An item of clothing, or several items together, or an outfit, or a wardrobe. .. A piece of furniture, or a "suite", or a household's contents. .. IN SHORT. .. A thing, or a collection of things, made by people. .. A thing, or a collection of things, not made by people. .. AS LONG AS. .. It stands for something else.
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.. We are mainly concerned with one particular sign system: language. Language is the most elaborate of sign systems, but it is the main one that rules our lives. (We also deal with paralinguistic phenomena and,
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This note was uploaded on 11/08/2011 for the course ECON 102 taught by Professor Smith during the Spring '11 term at Saddleback.

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Saussure2 - What is semiotics? (and what are the limits of...

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