{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

American Politics Thru Film-page15

American Politics Thru Film-page15 - information to make...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
Campaigns 50% +1 Audience Rules Technology Resources SIGNALS! March 22, 2011 No class on Thursday! Politics - Pursuit of policy among diverse opinions. - Success ultimately based not on truth but on persuasion and compromise. - Communication often hides true feelings in a search for common ground. o Large audience o Low information rationality o Voters and signals o Necessarily incomplete, imprecise, slow, and frustrating for those seeking rapid, dynamic, and different policies. Note on Voters - They don’t know much…but o They make rational political choices.
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: information to make rational decisions. o Low information rationality o Signal Signals -Party -Incumbency or recognition -Like me (income or demographics or geography one of the people) -Personal characteristics -Experience v. not a politician. Basic Steps -Divide up the electorate – support, oppose, undecided. -Develop research -Eliminate voters -Direct resources Example -District: 150,000 people/Over 18: 105,000 -42,000 Not registered. -63,000 are registered....
View Full Document

{[ snackBarMessage ]}

Ask a homework question - tutors are online