American Politics Thru Film-page16

American Politics Thru Film-page16 - to choose, and act on...

Info iconThis preview shows page 1. Sign up to view the full content.

View Full Document Right Arrow Icon
- 22,000 don’t ever vote. - 41,000 vote pretty consistently o 13,500 Democrats o 13,500 Republicans o 14,000 are Persuadables Campaign Message - The message answer the question “Why are you running.” It is the rationale for your winning and your opponents losing. o Tippecanoe and Tyler Too o I Like Ike o Morning in America o The New Deal o A Fresh Start for America o Building a Safer World o The federalist Papers o Change you can believe in Use of Message - A message is limited body of truthful information which is consistently conveyed by a candidate and an organization in order to provide the persuasive reasons for an audience
Background image of page 1
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: to choose, and act on behalf of their choice of, our candidate. March 29, 2011 Simplicity -Something that we can understand. -We take short cuts such as incumbency and voting along party lines. -Repetition. Religion -Songs o Copeland o Government for Sale o Cynicism -Religion o Theology o Stance o Description o IMPORTANT VARIABLE Unaffiliated -16% of the people in US are unaffiliated with any religion. -About half of Americans say that they have changed their religion at some point in their lives. -55% are protestant....
View Full Document

This note was uploaded on 11/08/2011 for the course POLI SCI 201 taught by Professor Staff during the Spring '11 term at UMass (Amherst).

Ask a homework question - tutors are online