9-1 - Thursday September1st TheConsumerMovement: ,selling,advertising,intheinterests ofthebuyer andprivate,notforprofitor

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Thursday, September 1 st The Consumer Movement :  Policies aimed at regulating products services,  methods and standards of manufacture, selling, advertising, in the interests  of the buyer. “Consumer movement consists of organized  efforts of individual citizens  and private, not-for-profit organizations to enhance the rights and  o For example, MADD (Mothers Against Drunk Drivers) began  with one mother who had her child killed by a drunk driver.  Also,  the reason why hoodies for little kids do not have strings in the  hood is because of one parents efforts to ban that after her child  was hung from the string on a playground. “Primary goal of the movement is to advance efficiency and equity in  Consumer activists demand safe, reasonably priced, and accurately  labeled products along with the right to complain and be satisfied with  products. o Ralph Nader:  the author of “Unsafe at any Speed.” This detailed  his claims of resistance by car manufacturers to the introduction  of safety features.  (KNOW PEOPLE, THE INDUSTRY THEY  WORK IN, AND ANY LITERATURE RELATED TO THEM) o Esther Peterson:  Championed workers’ rights.  She wanted equal  pay for equal work for women (this still has not really happened  but the difference depends on the industry), truth in advertising,  nutrition levels and ‘sell before’  labels for food products. The movement contains people who are motivated by economic issues  and seek benefits for themselves,  such as attorneys, and people who are  guided by moral concerns and pursue benefits for others The movement is diverse in goals, levels of commitment, and social  backgrounds of participants. It also exhibits diversity in leadership  based on demographics, preferred tactics and strategies, ideology 
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(individual responsibility versus protection), and anti-government  versus pro-government sentiments. Why do we protect consumers?  Consumer protection seeks to identify and address bad goods, bad  services, and unfair practices for consumers because some consumers  cannot protect themselves.  In order for us to protect ourselves we  would have to be completely knowledgeable about every product we buy. Examples of at-risk consumers
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This note was uploaded on 11/07/2011 for the course HACE 3100 taught by Professor Moorman during the Fall '09 term at University of Georgia Athens.

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9-1 - Thursday September1st TheConsumerMovement: ,selling,advertising,intheinterests ofthebuyer andprivate,notforprofitor

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