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class schedule fall 2010

class schedule fall 2010 - Marketing Management...

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Marketing Management Schedule (Note: Graduate Course Meets Weds) Week Date Day Topic ITEMS DUE 1 24-Aug Tues Course Expectations & Marketing Strategy Intro Econ HW handed out 26-Aug Thurs The Marketing Strategy Framework & Final Project Requirements 2 31-Aug Tues Firm Ideation and Innovation/Intro to Econ 2-Sep Thurs Econ/Stat &Developing Consumer Insights 3 7-Sep Tues Developing Consumer Insights EVC Homework handed out 9-Sep Thurs Sources of Consumer Value / Segmentation 4 14-Sep Tues Psychology of Consumer Behavior 16-Sep Thurs Psychology of Consumer Behavior II 5 21-Sep Tues GUEST LECTURE Pick-up and Pay for Tablet PC Case 23-Sep Thurs GUEST SPEAKER: Kant Desai 6 28-Sep Tues Making Meaningful Brands for Consumers Pick up Conjoint and Marketing Math Homeworks 30-Sep Thurs Marketing Math 7 5-Oct Tues Measuring Consumer Value Qualitatively and Quantitativ 7-Oct Thurs Quantitative and Qualitative Methods II Marketing Management Schedule (Cont.) (Note: Graduate Course Meets Weds) Week Date Day Topic ITEMS DUE 8 12-Oct Tues Company Analysis I: Cost Assessment Conjoint HW 14-Oct Thurs Competitive Analysis 9 19-Oct Tues Competitive Analysis : Competition vs. Monopoly 21-Oct Thurs Review for Exam #1 10 26-Oct Tues In-Class Exam #1 Pick-up Hard Practice Case 28-Oct Thurs Pricing with and without Intermediaries PRACTICE Case Homework 11 2-Nov Tues Pricing with Market Power I Major Case #1 Will be made available 4-Nov Thurs Pricing with Market Power II 12 9-Nov Tues Pricing Tactics 11-Nov Thurs Harvard Case #1: TBA Major case #2 will be made available 13 16-Nov Tues Intregrated Marketing Communications 18-Nov Thurs Harvard Case #2 Major Case # 3 will be made available 14 23-Nov Tues Review / Clean-up Session 25-Nov Thurs No class - Thanksgiving (No MBA Class this week) 15 30-Nov Tues Harvard Case #3 2-Dec Thurs Course Wrap 16 6-Dec MONDAY
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