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Marketing Management Lecture Week 2 FALL 2010

Marketing Management Lecture Week 2 FALL 2010 - MARKETING...

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Professor Arjun Chakravarti Fall 2010 MARKETING MANAGEMENT WEEK 2 : Economic Essentials
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Learning Outcomes Basic skills for solving microeconomic problems Understand basic concepts: “demand,” “supply,” “equilibrium” Understand how changes in supply and demand alter equilibrium Calculate Elasticity: demand, income, cross price Conceptualize supply and demand shifts (vs. movement up curves) Marketing math : contributions, margins Market competition: basic ideas
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Microeconomics Texts Any “Intermediate Microeconomics” text: Some popular authors: Don Waldman Hal Varian Greg Mankiw Robert Frank Besanko et al. CHECK TO SEE WHICH BOOK IS BEING USED AT IIT.
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