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Marketing Management Lecture WEEK 3 FALL 2010 EVC ECON OPTIONAL

Marketing Management Lecture WEEK 3 FALL 2010 EVC ECON OPTIONAL

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ARJUN CHAKRAVARTI Spring 2010 MARKETING MANAGEMENT WEEK 3 / 4 : Tools for Understanding Consumer Behavior (Part I)
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Individual Consumer and Market Segmentation Analysis
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Bottom-Up Market Segmentation Step 1. Understanding Attributes that the Consumer Values
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