MARKETING MANAGEMENT SYLLABUS 2010

MARKETING MANAGEMENT SYLLABUS 2010 - Standard Course...

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Standard Course Syllabus for Stuart School of Business (Template) Please submit an electronic copy of your syllabus by the first day of classes each semester to: Juan Alexae' Solomon II jsolomon@stuart.iit.edu (This document is designed to provide faculty with a template for syllabus with the information desired by the Stuart School of Business and the AACSB. This is the minimum that should be included in a syllabus; faculty may add additional material if needed.) DELETE THIS PAGE BEFORE SUBMITTING OR COPYING SSB Course Syllabus 1
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Illinois Institute of Technology Stuart School of Business Course Syllabus Winter 2010 ________________________________________________________________ ________ Instructor Information Name: Arjun Chakravarti Downtown Office: 565 W. ADAMS St. SUITE 451 Chicago, IL 60661 Main Campus: Main Campus Office: 3424 S. State, Room 4C8-1 Main Campus Phone: 312-567-5051 Email: arjun.courses@gmail.com Office hours: Before and After Class; By appointment. TA Information: TBA ________________________________________________________________ ________ Course Information Course #: MBA 517 / MC 510 Course name: Marketing Management Course description: This course provides an introduction in the practice and strategy of Marketing. Marketing activities are those processes and functions that enable managers and policy makers to identify and serve the values and needs of a customer given the capacities of the company , activities of competitors , and inherent constraints in the business environment. Marketers typically refer to these concepts as “the four C’s.” Based on their understanding of the “four C’s”, students will then learn how to implement strategy by applying the levers of the marketing mix. These elements are known as the four P’s (product, price, place/channels of distribution, and promotion). SSB Course Syllabus 2
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Over the course of the semester, students are expected to transition from thinking about these concepts in isolation to a dynamic, integrative framework. The synthesis of these concepts will be carried out through the use of case studies, problem sets, classroom lectures, discussions, and a field project. There will also be a midterm and final exam. This pedagogical style thus emphasizes the students’ role in applying the concepts discussed in the lectures to the business situations at hand (i.e., the cases and the final project). The role of the instructor is to provide you with tools to structure your thinking and stimulate and facilitate your analysis of the cases. Course day and time: Wednesdays, 1pm – 3:30 pm Pre-requisites: There are no prerequisites for the course though a very basic understanding of the most basic microeconomic concepts (supply and demand), elasticities of supply and demand will be used fairly early on in the course. Also, do brush up on very basic aspects of statistics such as understanding the difference between an independent and dependent variable. ________________________________________________________________ ________ Required Course Materials
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MARKETING MANAGEMENT SYLLABUS 2010 - Standard Course...

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