Review Sheet for Midterm Exam

Review Sheet for Midterm Exam - Marketing Management...

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Marketing Management Professor Arjun Chakravarti Fall 2010 Review Sheet for Midterm Exam 1. Review basic supply and demand economics. - Law of Supply and Law of Demand - Interpreting own price, cross price and income elasticity of demand. - Understanding range of elasticity (Sub, comp., normal, inferior) - Interpreting elasticities within a regression analysis - Reading supply/demand graphs, Understanding movements and shifts. 2. Reading regression models - Dependent versus Independent variables - Movements versus “Shifts” - Raw value changes versus “percentage” changes - Main versus “interaction” effects when interpreting regressions 3. EVC Analysis - Reference value, Differentiation value, Total economic value - Calculating a simple EVC analysis (E.g., “Easy” problem from homework) - What are we solving for with an EVC analysis? 4. Conjoint Analysis - Reading and interpreting regressions from conjoint models - Dependent variables used in conjoint analysis - The costs and benefits of using different types of dependent variables
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This note was uploaded on 11/07/2011 for the course ECON 101 taught by Professor Johnson during the Spring '11 term at Sciences Po.

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Review Sheet for Midterm Exam - Marketing Management...

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