QUIZ2MOD2 - 1.(Points:1 createcompanygoals

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1.  The final step in creating a knowledge management program is: (Points : 1)         organize the essential knowledge and disseminate it throughout the company to those who need it.        to take an inventory of the special knowledge a company possesses that gives it a competitive advantage.        create company goals and objectives        continue to add to the knowledge base the company has assembled. 2.  ________ are relationships between a controllable variable (such as plant size, quality, or packaging) and a critical factor  influencing the firm's ability to compete in the marketplace. (Points : 1)         Goals and objectives        Core competencies        Key success factors        The competitive advantages 3.  Every business is characterized by a set of controllable variables called ________ that determines the relative success (or  lack of it) of market participants: (Points : 1)         distinctive competencies        key success factors        competitive edge        opportunities and threats 4.  How is the strategic planning process for small companies different from that for large companies? (Points : 1)         The process should be informal and not overly structured "a shirtsleeve approach."        The planning horizon should cover at least five years into the future.        The process should begin with setting objectives and conclude with competitive analysis.        It should be conducted by top management and provided to lower management. 5.  Small firms pursuing a cost leadership strategy have an advantage in reaching customers whose primary purchase  criterion is: (Points : 1)         quality.        price.        constant innovation.        customer service. 6.  A small business owner would conduct a competitive analysis in order to: (Points : 1)         divide the market into smaller, homogeneous units.        influence customers' perceptions of the company and products' image.        scan the environment for weaknesses and strengths on which to capitalize.        avoid surprises from existing competitors and to identify potential new competitors.
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This note was uploaded on 11/07/2011 for the course MGT-325 CL03 taught by Professor Maddron during the Spring '11 term at St. Leo.

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QUIZ2MOD2 - 1.(Points:1 createcompanygoals

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