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Unformatted text preview: industries. 22-24 Nonfinancial measures used in various industries Most companies recognize that both financial and nonfinancial measures can provide useful insights into what is happening in the company . As a result, many companies now use a broad-based measurement approach, called the balanced scorecard , to evaluate performance . The balanced scorecard incorporates financial and nonfinancial measures in an integrated system that links performance measurement and a company's strategic goals. Nearly 50% of the largest companies in the United States including Unilever , Chase , and Wal-Mart , are using the balanced scorecard approach....
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- Fall '11
- Chicago Tribune, integrated system