This preview shows pages 1–2. Sign up to view the full content.
This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: industries. 22-24 Nonfinancial measures used in various industries Most companies recognize that both financial and nonfinancial measures can provide useful insights into what is happening in the company . As a result, many companies now use a broad-based measurement approach, called the balanced scorecard , to evaluate performance . The balanced scorecard incorporates financial and nonfinancial measures in an integrated system that links performance measurement and a company's strategic goals. Nearly 50% of the largest companies in the United States including Unilever , Chase , and Wal-Mart , are using the balanced scorecard approach....
View Full Document
This note was uploaded on 11/08/2011 for the course ACCOUNTING ac 202 taught by Professor - during the Fall '11 term at Montgomery.
- Fall '11