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Unformatted text preview: profit swings. Since 2000, LCD makers have been on a nonstop construction binge, building new factories to produce the latest generation of screens arriving every 18 months or so… . Now, with the eighth generation of screens, the cost to build new factories is higher than ever—running between $3 billion to $4 billion each. And this generation of factories is optimized for screens measuring 50 inches or more diagonally, which so far is a much smaller potential market than that targeted by previous screen generations....
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- Fall '11
- Generation Y, Factory, $3 billion, $4 billion, 18 months