04_audienceanalysisact

04_audienceanalysisact - How writers and speakers plan...

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How writers and speakers plan communication strategy Audience analysis skills
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Information + Writer’s or speaker’s + purpose Audience analysis = Communication strategy What? Why? To whom? MIT Department of Aeronautics and Astronautics 2
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Audience analysis elements Know four key facts about readers and listeners. Consider the level of technical expertise of your audience. • Understand why they are reading . then. . . plan communication strategy and information organization. MIT Department of Aeronautics and Astronautics 3
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4 key facts about how readers and listeners absorb information 1 An audience creates meaning bit by bit and reacts moment by moment. An audience is influenced -by surroundings, -by beliefs and values, -by prior experiences, -by roles and responsibilities. An audience has finite resources for comprehension. i.e. The energy that it takes to focus, to decipher language or symbols reduces the ability to comprehend. An audience absorbs information visually as well as textually. MIT Department of Aeronautics and 4 Astronautics
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Readers and listeners = different levels of technical expertise 2 • Experts (general and specific) - General experts: extensive knowledge of a field but may be unfamiliar with specific details in a sub-specialty. - Specific experts: extensive knowledge of a field and specific knowledge about a sub-specialty. • Technicians - People who construct, operate, and fix objects and systems. Decision-makers, managers - People who make choices, implement plans, administer budgets, manage resources and people. • Laypeople - People who don’t have the specific knowledge of an expert or a technician. MIT Department of Aeronautics and 5 Astronautics
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Technical level= different purposes in reading/listening • Experts -maintain and expand expertise; evaluate a document’s validity or credibility; obtain specific answers to their own research Technicians and other support staff - learn how to perform a task; to
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This note was uploaded on 11/08/2011 for the course AERO 16.61 taught by Professor Earlmurman during the Spring '03 term at MIT.

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04_audienceanalysisact - How writers and speakers plan...

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