MIT16_842F09_sw03a

MIT16_842F09_sw03a - The House of Quality (Harvard Business...

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The House of Quality (Harvard Business Review May 1988) David Segrera 16.842 Systems Engineering 25 September 2009
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What is Quality? More than avoiding repairs Reconcile what consumers want with what can be built Before Industrial revolution Marketing + engineering +manufacturing = 1 person Now we must get these different divisions to talk to each other, how? The House of Quality
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Background The House of Quality aka “Quality Function Deployment” Originated in Japan 1972 Mitsubishi’s Kobe Shipyard • Others credit two Japanese professors back in the 1960’s (Drs. Yoji Akao and Shigeru Mizuno) Graphic tool which links customer needs to product capabilities “focuses and coordinates skills within an organization, first to design, then to manufacture and market goods that customers want to purchase and will continue to purchase.”
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House of Quality 1 st look at customer needs 2 nd Design across corporate functions Leads to reduced prelaunch time and after 20-24 Months 14-17 Months 1-3 Months +3 Months U.S. company Japanese company 90% of total Japanese changes complete Design changes Japanese automaker with QFD made fewer changes than U.S. company without QFD launch tinkering • Toyota 1977-1984 60% reduction in cost Image by MIT OpenCourseWare.
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Building the House 1. Customer Attributes What do Customers want? Take the product to the consumer and listen Market Research: focus groups, qualitative interviews Group CAs into bundels Remember customers may be regulators, or retailers Not all preferences are created equal… Necessitates tradeoffs, Rank importance 2. Customer Perceptions Perceptual Maps Comparison with the competition to identify strategic positioning Open-close effort Sealing- Insulation Relative importance Engineering characteristics Our car door
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This note was uploaded on 11/08/2011 for the course AERO 16.810 taught by Professor Olivierdeweck during the Winter '07 term at MIT.

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MIT16_842F09_sw03a - The House of Quality (Harvard Business...

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