Costco - Costco Ali Ahmed In a world where retail and...

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Costco Ali Ahmed In a world where retail and business web sites continually evolve and increase in complexity, Costco keeps things simple. A quick visit to the Costco site backs this notion up. On top of the web page are tabs, where customers can perform a myriad number of tasks, from buying online, become a club member, view merchandise, file a complaint, locate a warehouse among other things. Clearly the site has been kept simple for the working adult, who is already swamped with other information in today’s day and age. Costco has done well for itself, and readily admits that the success and efficiency of the company can be attributed to its loyal base of employees and customers. Indeed, both internal and external customers are happy with their dealings at Costco. The evidence for the company’s success can be found readily: According to Stores.org, Costco is America’s third largest retailer, and stands ninth in the world. Not bad for a company that got started in 1983 (source) Costco leads the way in total sales volume even though it has fewer warehouses than Sam’s Club (source) Costco is #24 of the Forbes’s 500 list Costco has 55 million members So exactly how has the company attained its success? The formula is simple. It attributes its customer satisfaction to its employees' compensation. The company pays its 145,000
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Costco - Costco Ali Ahmed In a world where retail and...

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