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Unformatted text preview: The makers of Mentos are thrilled by the attention the online videos have brought to their product - not to mention a recent surge in sales they attribute to the publicity. "One of the estimates I heard is that there are close to 3,000 geyser videos online," said Pete Healy, the vice president of marketing for Perfetti Van Melle, the Italian company that makes Mentos. He said the company is planning future projects with the two video makers from Maine - and just this week it launched a Web site where experimenters can post their own Mentos geyser videos. Healy thinks at least some of the public has been aware of the geyser effect since the early 1990s, when Mento ads first appeared on TV. "They bubble up every four or five years," he said. Correction: Effervescence was incorrectly referred to as evanescence in the print edition. The Sun regrets the error. firstname.lastname@example.org...
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This note was uploaded on 11/09/2011 for the course CHEM 100 taught by Professor Sdfsdf during the Winter '08 term at BYU.
- Winter '08