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Syllabus_Intro_to_Entre_F2011_2011-09-07

Syllabus_Intro_to_Entre_F2011_2011-09-07 - Business...

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Business Management 371R Fall Semester 2011 Section 7: 151 TNRB on M at 02:00 pm - 02:50 pm Instructor : John Richards Office : 629 TNRB Office Hours : Office Phone : 801-422-1663 Email : [email protected] TA Information Name: Matt Collins Email: [email protected] Texts & Materials Required Vendor Price (new) Price (used) What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World By Tina Seelig ISBN: 9780061735196 BYU $22.99 $17.25 What I Wish I Knew When I Was 20: A Crash Course on Making Your Place in the World By Tina Seelig ISBN: 9780061735196 HarperOne (2009-04-14) Amazon $15.63 $13.30 Description Introduction to Entrepreneurship is designed for freshmen and sophomores who wish to learn about entrepreneurship, its importance to our society, and its role in bringing new ideas to the market. The course is a collaboration between the Rollins Center for Entrepreneurship & Technology and the Entrepreneurship Group of the Business Management Department of the Marriott School of Management. Students learn about the entrepreneurial business process and how they might become involved in it in their future careers. The course explores the structure and framework of entrepreneurial endeavors — both inside and outside the business world. It addresses questions such as: · What is entrepreneurship? · What is opportunity recognition and selection? · How can you create and define competitive advantage? · How can you think about people in the entrepreneurial context? · How can you garner support (financial and other) for an entrepreneurial venture? · What do you do when nothing works as planned? · How do you focus on doing right and doing well? Introduction to Entrepreneurship is highly interactive and dynamic. Almost every class features a guest speaker who has structured conversations with the instructor and the students. The format is conversational and interactive rather than lecture-oriented. The guest participants are entrepreneurs — founders and leaders of business and non-business enterprises and backers and investors in those enterprises. Prerequisites
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