Assignment 11 – Surviving Disruption
Think about how to analyze and respond to a disruptive challenger if you find yourself facing
For this module’s assignment, you will be thinking about how to analyze and respond to a
disruptive challenger if you find yourself facing one.
The industry you will be focusing on is hotels and hospitality. AirBnb is a new disrupter that is
challenging the industry.
Some established hotel chains in the industry, with links to more information about them, are:
InterContinental Hotels Group
These are all brands that are being challenged by a disrupter,