PGDDB_DSB_Assignment 11_Surviving Disruption_Template.docx...

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Assignment 11 – Surviving Disruption Think about how to analyze and respond to a disruptive challenger if you find yourself facing one. TASK For this module’s assignment, you will be thinking about how to analyze and respond to a disruptive challenger if you find yourself facing one. The industry you will be focusing on is hotels and hospitality. AirBnb is a new disrupter that is challenging the industry. Some established hotel chains in the industry, with links to more information about them, are: 1. Marriott o o 2. InterContinental Hotels Group o o 3. AccorHotels o o These are all brands that are being challenged by a disrupter, AirBnb .

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