Comm245MediaViolence

- EFFECT OF MASS MEDIA ON BEHAVIOR AND MEDIA VIOLENCE 1 It is the accumulated effects of many exposures that influences people 2 So many variables

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1) It is the accumulated effects of many exposures that influences people. 2) So many variables affect behavior that it's hard to distinguish media influence from other influences. TWO THEORIES 1) Modeling theory Problem: Under what conditions will a person imitate media characters? 2) Meaning theory Based on "social construction of reality" George Gerbner's "mean world syndrome" PROBLEMS WITH STUDYING TV VIOLENCE 1) Definition: physical, verbal? 2) Cartoons versus adult drama? 3) Is violence justified? 4) Impact of viewing TV violence over 20-30 years? 5) Cause/effect/cause/effect George Gerbner’s Violence Profile Parents’ Television Council reports research: Content analysis shows that children’s programs contain a higher frequency of violence than adult programs 7 incidents of violence per hour on children’s programs 11 incidents of violence per hour on ABC Family Channel! 5 incidents of violence per hour on primetime TV
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This note was uploaded on 11/08/2011 for the course COMM 245 taught by Professor Young during the Spring '08 term at University of Delaware.

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- EFFECT OF MASS MEDIA ON BEHAVIOR AND MEDIA VIOLENCE 1 It is the accumulated effects of many exposures that influences people 2 So many variables

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