Comm245MediaViolence[1]

Comm245MediaViolence[1] - EFFECT OF MASS MEDIA ON BEHAVIOR...

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EFFECT OF MASS MEDIA ON BEHAVIOR AND MEDIA VIOLENCE 1) It is the accumulated effects of many exposures that influences people. 2) So many variables affect behavior that it's hard to distinguish media influence from other influences. TWO THEORIES 1) Modeling theory Problem: Under what conditions will a person imitate media characters? 2) Meaning theory Based on "social construction of reality" George Gerbner's "mean world syndrome" PROBLEMS WITH STUDYING TV VIOLENCE 1) Definition: physical, verbal? 2) Cartoons versus adult drama? 3) Is violence justified? 4) Impact of viewing TV violence over 20-30 years? 5) Cause/effect/cause/effect George Gerbner’s Violence Profile Parents’ Television Council reports research: Content analysis shows that children’s programs contain a higher frequency of violence than adult programs 7 incidents of violence per hour on children’s programs 11 incidents of violence per hour on ABC Family Channel! 5 incidents of violence per hour on primetime TV
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3 HYPOTHESES ABOUT EFFECTS OF TV VIOLENCE 1) catharsis : 2) aggressive stimulation (modeling ) a) TV violence increases aggressive behavior in kids b) TV violence desensitizes adults to pain and suffering in real life 1963 Albert Bandura 1971
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Comm245MediaViolence[1] - EFFECT OF MASS MEDIA ON BEHAVIOR...

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