BLUE RIDGE SPAIN2

BLUE RIDGE SPAIN2 - industry (restaurants). How did this...

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Case Questions A. Describe the distinctive features of the Spanish business environment. B. What skills were important for Gene Bennett in negotiating the joint venture with Terralumen from 1983-85? C. Describe the evolution of Blue Ridge’s legal and corporate status over time. D. Compare the key success factors (KSF) in Delta’s industry (snacks, beverages) with KSF in Blue Ridge’s
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Unformatted text preview: industry (restaurants). How did this affect Deltas preference for entering foreign markets via acquisitions rather than joint ventures? E. Describe organizational & management decisions that Delta made after it acquired Blue Ridge. What did these decisions suggest about Deltas management...
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