BLUE RIDGE SPAIN7 - • Acquired in 1996 by Delta a US soft...

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Chronology Blue Ridge founded in 1959 Acquired in 1981 by international beverage company ($420 M) Fast international growth JV mode of expansion Gene Bennett negotiates JV: BR Spain 1983-85 Language skills Relationship-building
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Unformatted text preview: • Acquired in 1996 by Delta, a US soft drink & snack company (Pepsi?) ($2 B) – Focus on growth – Little international success – Delta preferred acquisitions to JVs • JVs are time-consuming •...
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