BLUE RIDGE SPAIN7

BLUE RIDGE SPAIN7 - Acquired in 1996 by Delta, a US soft...

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Chronology Blue Ridge founded in 1959 Acquired in 1981 by international beverage company ($420 M) Fast international growth JV mode of expansion Gene Bennett negotiates JV: BR Spain 1983-85 Language skills Relationship-building
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Unformatted text preview: Acquired in 1996 by Delta, a US soft drink & snack company (Pepsi?) ($2 B) Focus on growth Little international success Delta preferred acquisitions to JVs JVs are time-consuming...
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