BLUE RIDGE SPAIN12 - Cultural differences Ownership: Delta...

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JV Deterioration Change in ownership of one partner (Delta) Divergent goals of partners Growth expectations Delta dislike of joint ventures Industry differences Delta snacks & beverages; BR-Spain restaurants
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Unformatted text preview: Cultural differences Ownership: Delta an MNC; Terralumen family-owned National culture: Delta US; Terralumen Spanish...
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