Culture’s Impact on Business Functions15

Culture’s Impact on Business Functions15 -...

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Marketing 4Ps: Products Biotech foods in Europe (UA) Islamic finance products (Subjugation) Annuities in Japan Call them insurance, not annuities (UA) Luxury products sell in high PD/MAS cultures
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Unformatted text preview: – “All Luxury is Local” • New v used products in Japan (UA) • Purity (bottled water) sells in high UA • Local culture (movies, music) sells in COL cultures...
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This note was uploaded on 11/08/2011 for the course BUS 302 taught by Professor Pendergast,w during the Winter '08 term at Cal Poly.

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