Culture’s Impact on Business Functions19

Culture’ - • Creative strategy – Lecture v story – Use of humor • Product categories affect impacts of culture – Food&

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Marketing 4Ps: Advertising Appropriate media Email, cinema, billboards, TV, print Advertising message: “appeal” to cultural values Security, status, fear, sex, pleasure, family, achievement, tradition, Types of appeal: rational, emotional, moral
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Unformatted text preview: • Creative strategy – Lecture v story – Use of humor • Product categories affect impacts of culture – Food & drink are culturally charged – Detergent commercials differ only slightly...
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This note was uploaded on 11/08/2011 for the course BUS 302 taught by Professor Pendergast,w during the Winter '08 term at Cal Poly.

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