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Culture’s Impact on Business Functions19

Culture’s Impact on Business Functions19 -...

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Marketing 4Ps: Advertising Appropriate media Email, cinema, billboards, TV, print Advertising message: “appeal” to cultural values Security, status, fear, sex, pleasure, family, achievement, tradition, Types of appeal: rational, emotional, moral
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Unformatted text preview: • Creative strategy – Lecture v story – Use of humor • Product categories affect impacts of culture – Food & drink are culturally charged – Detergent commercials differ only slightly...
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