Culture’s Impact on Business Functions22

Culture’s Impact on Business Functions22 - –...

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Johnnie Walker in China “Keep Walking” adapts to China “Keep Walking” theme of personal progress (the “striding man”) Western focus on individual accomplishment
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Unformatted text preview: – Collectivist Chinese culture • Drinking in China a social activity • Accomplishment is group-based • The “striding man” becomes a group pact among friends...
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This note was uploaded on 11/08/2011 for the course BUS 302 taught by Professor Pendergast,w during the Winter '08 term at Cal Poly.

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