Culture’s Impact on Business Functions23

Culture’s Impact on Business Functions23 -...

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Marketing 4Ps: Place (distribution) Where to find it? Chewing gum in Singapore; mobile phones in India; beverages in Japan; etc. Expert intermediaries (UA) financial advisors in Canada; US do-it-yourself
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Unformatted text preview: • Hypermarkets v mini-markets & daily shopping (task v relationships) – “Tiendita” in Mexico – “Chaos theory” of retail in India...
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