LectureMaterial_ConsumerBehavior

LectureMaterial_ConsumerBehavior - NOTES: Understanding...

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NOTES: ©2011 Gilbert D. Harrell – Do Not Reproduce ‐ 1 ‐ Understanding Consumer Behavior (B2C)
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NOTES: ©2011 Gilbert D. Harrell – Do Not Reproduce ‐ 2 ‐
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PERSONALITY PROFILE Part I: Circle the answer that comes closest to how you usually feel or act. 1. Are you more careful about: A. people’s feelings B. their rights 2. When you have to meet strangers, do you find it: A. something that takes a good deal of effort B. pleasant, or at least easy 3. Does following a schedule: A. appeal to you B. cramp you 4. Do you usually get on better with: A. imaginative people B. realistic people 5. Are you naturally: A. rather quiet and reserved in company B. a good “mixer” 6. Is it harder for you to adapt to: A. routine B. constant changes 7. Which of these two is the higher compliment: A. he/she is a person of real feeling B. he/she is consistently reasonable 8. Would you judge your self to be: A. more enthusiastic than the average person B. less excitable than the average person 9.
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This note was uploaded on 11/09/2011 for the course MKT 300 taught by Professor Gilbertharrell during the Fall '09 term at Michigan State University.

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LectureMaterial_ConsumerBehavior - NOTES: Understanding...

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