Lecture1notes

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Unformatted text preview: Marke&ng 300 Marke&ng Framework & Perspec&ve NOTES: Session Objec&ves •  •  •  •  •  Learn Class Policies and Procedures Understand Ac3ve Learning Know the Marke3ng Perspec3ve Define 3 Business Performance Dimensions Iden3fy the 6 Forces Shaping Marke3ng ©2011 Gilbert D. Harrell – Do Not Reproduce. 1 NOTES: ©2011 Gilbert D. Harrell – Do Not Reproduce. 2...
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