Lecture_Slides_10-24-11

Lecture_Slides_10-24-11 - ITM 309 Data: Business...

Info iconThis preview shows pages 1–7. Sign up to view the full content.

View Full Document Right Arrow Icon
1 ITM 309 Data: Business Intelligence Dr. Frederick Rodammer Michigan State University Eli Broad College of Business [email protected] October 24, 2011
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
2 Today’s Learning Objectives Define Database Foundation Concepts and Fundamentals Business Benefits of High Quality Data Define Database Advantages Driving Websites With Data Discussion of Zillow Case
Background image of page 2
3 OPENING CASE QUESTIONS: Zillow Review the five common characteristics of high-quality information and rank them in order of importance to Zillow. Assess how Zillow uses a data-driven website to run its business. Describe how Zillow uses business intelligence to create a unique product for its customers.
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
4 Foundation Data Concepts Levels of Data: Character and Field Records : Related Fields with Attributes and Length Files : Grouping of Records with Classification Database : Integrated Collection of Logically Related Data Elements Consolidates Records Into Common Pool of Data Elements Data is independent of Application Program and Storage Device
Background image of page 4
5 Logical Data Elements
Background image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
THE BUSINESS BENEFITS OF HIGH-QUALITY INFORMATION Information is everywhere in an
Background image of page 6
Image of page 7
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 11/09/2011 for the course ITM 309 taught by Professor Rodammer during the Fall '08 term at Michigan State University.

Page1 / 20

Lecture_Slides_10-24-11 - ITM 309 Data: Business...

This preview shows document pages 1 - 7. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online