Lecture_Slides_09-26-11

Lecture_Slides_09-26-11 - ITM 309 e-Business Dr. Frederick...

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11/09/11 1 ITM 309 e-Business Dr. Frederick Rodammer Michigan State University Eli Broad College of Business Rodammer@bus.msu.edu September 26, 2011
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11/09/11 2 Today’s Learning Objectives Discuss Amazon.com Case Compare disruptive and sustaining technologies Discuss the advantages of eBusiness Introduce Team Project eBusiness Assignment
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11/09/11 3 CASE DISCUSSION QUESTIONS Amazon.com How has Amazon used technology to revamp the bookselling industry? Is Amazon using disruptive or sustaining technology to run its business? How is Amazon using personalization to keep customers loyal? What is Amazon’s ebusiness model(s)? Do you believe eBooks, such as Kindle, will (or should) replace textbooks? Why?
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DISRUPTIVE VERSUS SUSTAINING TECHNOLOGY How can a company like Polaroid go bankrupt? What do steamboats, transistor radios, and Intel’s 8088 processor all have in common? Disruptive technology
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Lecture_Slides_09-26-11 - ITM 309 e-Business Dr. Frederick...

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