Chapter 2 - Few responsive suppliers Inventory, MRP Low...

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© Copyrighted 1 Objectives 2-1. Explain differentiation, cost leadership, and response as strategic approaches. Apply the appropriate approach to a given example. 2-2. Describe how the OM critical decisions relate to the three strategic approaches 2-3. Define value 2-4. Define order qualifier and order winner. Determine order qualifiers and winners for a given company. 2-5. Recognize and describe reasons to globalize operations Operations Strategy Strategy Value sources Strategic approaches Link to OM critical decisions Order winners, qualifiers Globalization
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© Copyrighted 2 Strategy Strategy long term plan to create value for target customers Approaches Cost Differentiation brand loyalty Response flexible reaction to market OM critical decisions Decision Area Cost Approach Response Approach Process design, capacity Efficiency Flexibility Supply chain mgt Many low cost suppliers
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Unformatted text preview: Few responsive suppliers Inventory, MRP Low High Scheduling Long runs Short runs © Copyrighted 3 Value Sources Value (e.g., Apple ) Order Qualifier Order Winner Order Loser Cost Quality Service Convenience Style, Features Flexibility , customization Sustainability, ethics Low cost? Dependable and reliable? Received quickly/when promised? Responsive to issues? Easy to get? Current style? Advanced features/technology? Delivers to unique needs? Adapt to change? Operating responsibly © Copyrighted 4 Globalization Reasons to globalize (facilities, suppliers, outsourcing, etc.) Cost … Race to bottom (China) Re sponse to competition Quality Demand, respond faster Talent Can you find a “Made in USA” product ? 1985 “Buy American”...
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This note was uploaded on 11/08/2011 for the course MGT 3200 taught by Professor Moodie during the Summer '08 term at Kennesaw.

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Chapter 2 - Few responsive suppliers Inventory, MRP Low...

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