04 Strategy&Accounting - 04 StrategyandAccounting...

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Strategy and Accounting Strategy and Accounting Accountancy 301 Spring 2011 Flora Zhou 04
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Today Today ’s agenda ’s agenda • What is strategy? • Two tools for assessing strategic advantage – Porter’s Five-forces Model – Value Chain Analysis • How is strategy related to accounting?  (more next class) • Starbucks assignment
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What is strategy? What is strategy? Business borrowed the concept  of strategy from the military Policy and  higher- order goals Tactics and  concrete  actions Strategy
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Strategy as a market position Strategy as a market position Competitive Advantage Competitive  Scope Differentiation Low Cost Broad  Target Narrow  Target Cost  Leadership Cost Focus Differentiation Focused  Differentiation
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More recent market-position  More recent market-position  thinking thinking Competitive  advantage Rarely includes operational  effectiveness Competitive scope Customer needs Customer breadth Market breadth Fit of activities with strategy Trade-offs in deciding what not to  do
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The macroenvironment The macroenvironment Political,  governmental and  legal forces Social, cultural and  demographic forces Technological  forces Economic forces
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Porter Porter ’s competitive forces ’s competitive forces Threat of New  Entrants T h r e a t   o f P d u c S b s i n Rivalry Among  Existing Competitors Bargaining Power  of Suppliers  Bargaining Power  of Buyers 
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Value chain analysis  Value chain analysis  of strategic opportunities of strategic opportunities
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04 Strategy&Accounting - 04 StrategyandAccounting...

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