BA 320 Ch0. 1 Overview of Marketing

BA 320 Ch0. 1 Overview of Marketing - OVERVIEWOFMARKETING...

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OVERVIEW OF MARKETING 
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HOUSEKEEPING Please turn off all cell phones and computers. Pop quizzes start SOON. Please bring #2 Pencil to class every day – we will use Scantron forms for quizzes. Books are in the bookstore! But the CODES are not the CONNECT codes – they give you access to free educational interactive material. You will STILL need to buy Connect Codes ($20) but not until after the first exam. Please WAIT for instructions!
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SYLLABUS  ADJUSTMENT  CONNECT assignments move to highest five (of the same difficulty as before) for 15% of your grade (or 3% each) Compared to syllabus allocation of 10@ 1.5% each.
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AGENDA FOR TODAY  What is Marketing? And Why Should We (Firms, Consumers) Care? The 4Ps (and then some) How The Ps Add Value
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MARKETING  DEFINITION:  THE OLD VS. THE NEW In the 1990s: Marketing was about EXCHANGE: an Inside-Out Definition In the 2000s: Marketing is about VALUE. Creating Capturing Communicating Delivering Exchanging offerings that have value
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THE MANY SIDES OF  VALUE  Consider the following excerpt from a newspaper article about the Chevy Volt…
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How did Chevy create value in this product offering?
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This note was uploaded on 11/08/2011 for the course BADM 320 taught by Professor Staff during the Fall '08 term at University of Illinois, Urbana Champaign.

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BA 320 Ch0. 1 Overview of Marketing - OVERVIEWOFMARKETING...

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