BA 320 EXAM 3 REVIEW SESSION - BA 320 EXAM 3 REVIEW SESSION...

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BA 320 EXAM 3 REVIEW SESSION FALL, 2010
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AGENDA Teaching evaluations Attendance quiz Review for Exam 3 Discussion about Final Exam
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A Few Words on Cheating If you are seen to be cheating by both a proctor and myself, you will be immediately asked to leave the classroom for discussion. If I believe there is grounds for cheating, the matter will be pursued with the Assoc. Dean of the COB If you are looking around and I am worried that you may distract or implicate others, you will be moved to take your exam elsewhere in the classroom.
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Bottom Line. If you are caught cheating, you will receive a 0 on the exam and you will not be allowed to take the final. Do not talk during the exam. Keep your eyes on your own paper. Close your eyes if you need to rest them. For the sake of other students, do NOT bring in coffee or other liquids to the exam. If you do, we will hold these items for you at the front of the room.
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What’s on Exam 3 Ch. 13 Pricing and lecture 10/26 Ch. 15 Retailing and lecture 10/28 Ch. 16 Integrated Marketing Communications and lecture 11/9 Ch. 17 Advertising, PR and Sales Promotion + Discussion of Vegas Video case (on Compass in the weekly course module section) 11/11 Ch. 18 Personal Selling AND Guest Lecture/Bryan Sullivan -- 11/16 “Other” Ch. 15 -- the Internet and Interactive media -- pp. 490- 498, 500-504 (in back of book or chapter is on Compass under Selected Book Chapters) and lecture 11/30 Articles from marketing article analysis: Pizza Hut, New Nutritionist, Big Splash for Prohibition Drama NOT last two articles (Sony; Marketing…in the Land of Make- Believe) NO CONNECT MATERIAL
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What Does the Exam Look Like? 54 questions. Four are extra credit. TPP = 108. Approx. equal number of q’s from book/lecture modules 3-4 q’s from Bryan Sullivan Guest Lecture 3-4 q’s from Vegas Video 1-2 q’s each from marketing analysis articles
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What do I NOT need to know? Ch. 13 – no calculation of price elasticity of demand but do understand what types of products are elastic/inelastic in demand Ch. 13 – no break-even discussion, pp. 258- 260 (top) Ch. 15 – omit pp. 308-315 (much of it is in the Internet chapter). “Other” Ch. 15 – know material on pp. previous specified “Ethical and Societal Dilemma” Boxes in Chs. 13 & 17
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Important Links to Review from Lectures “How Apple Plays the Pricing Game” – pricing lecture “World’s Largest Retailers” –retailing lecture Burberry YouTube link – retailing lecture Energizer bunny link – IMC lecture Vegas Video! McDonald’s Monopoly link – sales promotion/personal selling lecture
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Review for Ch. 13: Pricing Role of price in the marketing mix – what does it contribute to the firm The “Five C’s of pricing” – lecture organization What are the different orientations toward pricing that firms can adopt: Profit Sales Competitor Consumer
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Ch. 13, pricing, ctd.
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BA 320 EXAM 3 REVIEW SESSION - BA 320 EXAM 3 REVIEW SESSION...

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