BA 320 Lecture 3 Marketing Ethics0

BA 320 Lecture 3 Marketing Ethics0 - MARKETING ETHICS BA...

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MARKETING ETHICS BA 320 FALL 2010
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Ethical (from dictionary.com): “Pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.”
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AGENDA What is Marketing Ethics? Why do people in firms act ethically? Unethically? Keys to Creating an Ethical Climate Ethics vs. Corporate Social Responsibility Framework for Ethical Decision Making Ethics and Marketing Strategy: Newman’s Own
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Marketing Ethics in the News
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Everyday Ethical Issues of  a Professor… Desk copies Expense receipts Sensitive lecture topics Fudging with discretionary funds Cheating on research Cheating on spouse/partner Cheating on taxes
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Ethical (and Unethical) Actions within a  Firm What personal and professional factors encourage and motivate people to act ethically within a firm? What factors contribute to people’s unethical actions within a firm?
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Keys to Creating an Ethical Climate John Doe, a chemist, discovers within his cigarette company that the firm is not practicing full disclosure in terms of the addictive levels of nicotine. Because the firm has no true ethical climate, this practice is allowed to continue, John receives death threats for “whistle
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This note was uploaded on 11/08/2011 for the course BADM 320 taught by Professor Staff during the Fall '08 term at University of Illinois, Urbana Champaign.

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BA 320 Lecture 3 Marketing Ethics0 - MARKETING ETHICS BA...

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