BA 320 Lecture 3 Marketing Ethics0 - MARKETING ETHICS BA...

Info icon This preview shows pages 1–8. Sign up to view the full content.

View Full Document Right Arrow Icon
MARKETING ETHICS BA 320 FALL 2010
Image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Ethical (from dictionary.com): “Pertaining to or dealing with morals or the principles of morality; pertaining to right and wrong in conduct.”
Image of page 2
AGENDA What is Marketing Ethics? Why do people in firms act ethically? Unethically? Keys to Creating an Ethical Climate Ethics vs. Corporate Social Responsibility Framework for Ethical Decision Making Ethics and Marketing Strategy: Newman’s Own
Image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Marketing Ethics in the News
Image of page 4
Everyday Ethical Issues of  a Professor… Desk copies Expense receipts Sensitive lecture topics Fudging with discretionary funds Cheating on research Cheating on spouse/partner Cheating on taxes
Image of page 5

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Ethical (and Unethical) Actions within a  Firm What personal and professional factors encourage and motivate people to act ethically within a firm? What factors contribute to people’s unethical actions within a firm?
Image of page 6
Keys to Creating an Ethical Climate John Doe, a chemist, discovers within his cigarette company that the firm is not practicing full disclosure in terms of the addictive levels of nicotine. Because the firm has no true ethical climate, this practice is allowed to continue,
Image of page 7

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 8
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern