BA 320 Lecture 4 Analyzing the Marketing Environment2

BA 320 Lecture 4 Analyzing the Marketing Environment2 - BA...

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BA 320 Fall 2010 Lecture #4
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Overview of Macro Forces that Influence Marketers Accomplished by Focus on One Industry Optional Reading: Weddings Article on Compass (=NOT on Test, but for Your Interest!)
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Prior to Recession: “Extremely Dynamic” NOW: Turbulent Scary Unpredictable Demanding (e.g., Requires More Attention and Resources from Firms)
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Consumer Price Index: Up .3% Unemployment Rate: 9.6% Productivity: Down 1.8% Labor Costs: Up 1.1% Real Earning: Down .2 percent
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Define Environmental Parameters Gain Big Picture on How One Industry Is Shaped by these Parameters Focus Today is on the Macro Variables OUTSIDE of the “Immediate Environment,” (Book Ch. 4, pp. 63-65) but You are Still Responsible for Those Pages.
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$86 BILLION in U.S. alone – 2008. Average Wedding Costs Down From approx. $24,000 (2008) to approx. $19,000 (2009). Almost Everyone is Involved in Wedding
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This note was uploaded on 11/08/2011 for the course BADM 320 taught by Professor Staff during the Fall '08 term at University of Illinois, Urbana Champaign.

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BA 320 Lecture 4 Analyzing the Marketing Environment2 - BA...

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