BA 320 Lecture 17 Advertising and Vegas Video

BA 320 Lecture 17 Advertising and Vegas Video - ADVERTISING...

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ADVERTISING and PR: or “What Happens Here, Stays Here” BA 320 Fall 2010
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Agenda Review a few basic advertising principles first Watch and discuss Las Vegas IMC Video with those in mind Will provide discussion questions for the video as well as slides reviewing chapter concepts that relate to the video In-class group activity
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Advertising: Reminders from Last Time Paid, mass media, intent is typically to persuade Hard to evaluate success because hard to track exposures by audience Less important as other “permission” marketing forms have grown in importance
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But still… $500 billion in global expenditures in 2008, half in the US! Advertising campaign = a series of ads designed with a singular positioning and conceptual umbrella connecting them – all need to stay “on message.” Campaigns differ from “one-shot” ads – (how the “Caveman” ad for Geico started) Note disconnect between Caveman and the Geico Gecko!
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Visitors Assn.) Discussion Questions ( up to “Pork Loin” commercial) How did the agency approach the task of rebranding Las Vegas? Why does the agency believe “What
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This note was uploaded on 11/08/2011 for the course BADM 320 taught by Professor Staff during the Fall '08 term at University of Illinois, Urbana Champaign.

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BA 320 Lecture 17 Advertising and Vegas Video - ADVERTISING...

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