BA 320 Lecture 18 Sales Promotion and Personal Selling

BA 320 Lecture 18 Sales Promotion and Personal Selling -...

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Personal Selling BA 320 Fall, 2010
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Announcements Please review the End of Semester grading procedures announcement on Compass – very important! NO CLASS THURSDAY! Happy Thanksgiving! Pages to read for e-commerce chapter for Nov. 30th Responsible for pp. 490-498; 500-504 for Exam 3 Remember, this chapter is an added chapter in your textbook and is posted on Compass as well (Under Chapter 15: “The Internet and Interactive Media” – at the back of your book!)
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Agenda A Short Discussion of Sales Promotion Personal Selling: Bryan Sullivan, McGraw-Hill
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Sales Promotion Any technique designed to SPUR an immediate jump in sales (or to elicit a sales “spike.”) Besides a jump in revenue, why would firms want to incorporate a sales promotion into their IMC plan? In truth, different sales promotion techniques can lead to different outcomes…
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One Successful Sweepstakes: McDonald’s Monopoly http://www.playatmcd.com/default.aspx?accepts=cookies
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This note was uploaded on 11/08/2011 for the course BADM 320 taught by Professor Staff during the Fall '08 term at University of Illinois, Urbana Champaign.

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BA 320 Lecture 18 Sales Promotion and Personal Selling -...

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