BA 320 Lecture 19 The Internet and Interactive Media PRE-CLASS COMPASS VERSION

BA 320 Lecture 19 The Internet and Interactive Media PRE-CLASS COMPASS VERSION

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Unformatted text preview: BA 320 Lecture #19 Last Lecture! Lecture corresponds and refers to the custom chapter in your textbook , Belch and Belch Ch. 15 (also on the Compass site) Required pp. for exam: 490-498; 500-504, including Wild Wild West discussion, p. 502. Review session for Exam 3 next period!! There WILL be an attendance quiz during that review session; no late quizzes accepted. Facts/Figures about Interactive Media Pros/ Cons of Interactive Media (pp. 500-502) Tools of Interactive Media Advertisers (490- 493): Case Study of walmart.com Other IMC tools on the internet New forms of interactive technology And an interactive quiz!! There are five embedded quiz questions in this lecture. Please answer them as we go and turn in your scantron when we are done. Sec 001 9:30 Sec 002 12:30 FORM A Please answer questions on your own, and do not assist latecomers to class with this quiz. One of the most significant paradigm shifts in the history of promotions probably on par with the invention of radio and then television. More retailers plan to promote Cyber Monday this year, according to a survey released by Shop.org. The dayis now viewed as the online Shop....
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BA 320 Lecture 19 The Internet and Interactive Media PRE-CLASS COMPASS VERSION

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