BA 320 Steve Raquel guest lecture August 31 2010

BA 320 Steve Raquel guest lecture August 31 2010 - STEVE...

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Unformatted text preview: STEVE RAQUEL 8/31/10 Social Media Agenda The Rise of Social Media Marketing Impact Case Studies Matt Mitrione Allied/NAVL My Path to Today The Rise of Social Media http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=related Evolution of community Key elements of social media Authentic Engaging Valuable Shareable Social Media Impact Marketing Impact of social media Changing Marketing Approach Engagement is the key Changing Marketing Approach Companies are starting to get it. Ad dollars are continuing to rise IOV Case Studies Matt mitrione MMA Fighter FORMER PURDUE & NFL FOOTBALL PLAYER CURRENTLY FEATURED ON TUF10 OWNER OF EDEN NUTRITION ONLY ACTIVE ON TWITTER NO WEB OR FB PRESENCE Matt Mirione social media strategy Matt knew he needed a social media presence, but he didnt know how to take the first step. He knew he needed it not only to leverage his TUF exposure, but to build an brand for his future endeavors. Matt Mirione obstacles We had to work through some key obstacles to help Matt build his social media effectively. In addition, his buy-in to be engaging was critical to his success with social media. Matt mitrione social media platform MATTMITRIONE.COM NEW SHAREABLE CONTENT HIGHEST LEVEL OF ENGAGEMENT Flip Camera Custom Content FanPage Linked to Twitter Reach wide audience No engagement Results...
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This note was uploaded on 11/08/2011 for the course BADM 320 taught by Professor Staff during the Fall '08 term at University of Illinois, Urbana Champaign.

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BA 320 Steve Raquel guest lecture August 31 2010 - STEVE...

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