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BA 320 Steve Raquel guest lecture August 31 2010

BA 320 Steve Raquel guest lecture August 31 2010 -...

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STEVE RAQUEL 8/31/10 Social Media
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Agenda The Rise of Social Media Marketing Impact Case Studies Matt Mitrione Allied/NAVL 
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My Path to Today
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The Rise of Social Media http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=related
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Evolution of community
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Key elements of social media Authentic Engaging Valuable Shareable
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Social Media Impact
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Marketing Impact of social media
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Changing Marketing Approach
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Engagement is the key
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Changing Marketing Approach
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Companies are starting to get it.
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Ad dollars are continuing to rise
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IOV Case Studies
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Matt mitrione  MMA Fighter FORMER PURDUE & NFL FOOTBALL PLAYER CURRENTLY FEATURED ON TUF10 OWNER OF EDEN NUTRITION ONLY  ACTIVE ON TWITTER NO WEB OR FB PRESENCE
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Matt Mirione  social media strategy Matt knew he needed a  social media presence, but  he didn’t know how to  take the first step. He knew he needed it not  only to leverage his TUF  exposure, but to build an  brand for his future  endeavors.
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Matt Mirione  obstacles We had to work through  some key obstacles to help  Matt build his social  media effectively. In addition, his buy-in to  be engaging was critical to  his success with social  media.
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Matt mitrione  social media platform MATTMITRIONE.COM NEW SHAREABLE CONTENT HIGHEST LEVEL OF ENGAGEMENT Flip Camera Custom Content FanPage Linked to Twitter Reach wide audience No engagement
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