11_01%20Unobtrusive%20Research%202%20-%20Ch11

11_01%20Unobtrusive%20Research%202%20-%20Ch11 - 1 Sociology...

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Unformatted text preview: 1 Sociology SYA4300 Professor Rob White Tuesday (11/01) Unobtrusive Research 2 1 ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ 2 Unobtrusive Method #1: Content Analysis A research method for systematically analyzing and making inferences from text broadly defined. e.g. news media, legislation, discourse Allows for both qualitative and quantitative operations. Qualitative involves coding and categorizing content and identifying relationships among identified constructs. Quantitative statistically analyzes coded data. ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ 3 Example #2: Authorship Attribution One technique for determining authorship involves compiling a list of suspected authors, examining their prior writings, and correlating the frequency of words to help build a case for the probability of each person's authorship of the data of interest. Mosteller and Wallace (1964) attributed the 12 disputed Federalist papers to Madison M and W found that functional words discriminate the authors better than lexical words ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ 2 4 Who Wrote the 15th Book of Oz?? Frank Baum OR Ruth Thompson? ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ 5 Who Wrote the 15th Book of Oz: Baum or Thompson? 1. Whats the population of documents for this analysis? 2. Whats the unit of analysis? 3. How did the researcher pick the sample? 4. How was the coding done? What variables were measured? 5. What statistical analysis was conducted? How does the analysis distinguish the authorship of the Royal Book of OZ? ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ 6 Find the Most Frequent Function Words ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ ___________________________________ 3 7 50 Most Frequent Function Words ___________________________________...
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11_01%20Unobtrusive%20Research%202%20-%20Ch11 - 1 Sociology...

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