SM%2013_control

SM%2013_control - IntroductiontoSport Marketing

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Introduction to Sport  Marketing  Lecture 13: Controlling and Implementing Sport  Marketing
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Lecture 13. Overview Describe the importance of implementation and control  strategies in a sport marketing strategy. Explain how implementation differs from planning sport  marketing strategies. Identify the key concepts behind successfully  transforming a sport marketing strategy into action. Outline the steps of a control process. Understand how to link the control process to improved  strategic decisions.  Debate the ethical and social responsibilities of sport  marketers. 
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Implementation and Control and The Sport Marketing  Framework 
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Principle 13.1.  Implementing a sport marketing strategy means  putting the plans into action.  Implementing a sport marketing strategy means putting the plans  that were devised into action.  Controlling a sport marketing strategy means keeping the  implementation of marketing activities consistent with the plan and  the measures that were put in place to indicate success.  Control is all about ensuring that a plan’s objectives are going to be  achieved, and taking action to correct any problems.  To evaluate a sport marketing plan means to assess it, or to weigh  up its positive and negative outcomes. It is essential to determine how successful a sport marketing  strategy has been.  Or else there is no way of knowing what worked and what did not,  and no way of improving in the future. 
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Sport Marketing Implementation Tools 
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Principle 13.2.  The implementation success of a sport  marketing plan is enhanced through the use of five  implementation tools:  1) Leadership and Commitment, 
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SM%2013_control - IntroductiontoSport Marketing

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