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Unformatted text preview: type with a nominal or ordinal scale. Continuous Discrete Ratio Interval Ordinal not meaningful Nominal not meaningful Are we directly measuring the ultimate thing of interest or are we measuring one thing and hoping that it will give us information about another? In this case, we measure the thing directly and simply report that datum (e.g., the number of pecks in an interval. A behavior which can be measured is used to provide information about a construct which cannot be measured directly. The rate of running is thought to tell us how much fear the person has. Fear is thought to be something "more" than simply a behavior such as running away or screaming....
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This note was uploaded on 11/09/2011 for the course PSY PSY2012 taught by Professor Scheff during the Fall '09 term at Broward College.
- Fall '09