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Unformatted text preview: The word “datum” is singular and the word “data” is plural. Never use anyone's first name or affiliation. Never refer to yourself. Refer to the behavior of the subject. Do not refer to the subject. A very powerful and productive rule of thumb is to never refer to the subject outside of the subject section. If you refer to the subject itself, you are probably wrong. Focus on real changes in the environment, not presumed changes in the mental processes of the subject. Use passive voice; no one wants to know what you did. Readers want to know what variables were manipulated and what happened. Avoid lists and quotes. Question every “it,” to be sure “it” is defined. Never use first person. Never use redundant terms like “an experiment to prove” or “an experiment” in the title. Be simple. Do not be rhetorical. Do not use flowery “an experiment” in the title....
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This note was uploaded on 11/09/2011 for the course PSY PSY2012 taught by Professor Scheff during the Fall '09 term at Broward College.
- Fall '09