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Unformatted text preview: The word datum is singular and the word data is plural. Never use anyone's first name or affiliation. Never refer to yourself. Refer to the behavior of the subject. Do not refer to the subject. A very powerful and productive rule of thumb is to never refer to the subject outside of the subject section. If you refer to the subject itself, you are probably wrong. Focus on real changes in the environment, not presumed changes in the mental processes of the subject. Use passive voice; no one wants to know what you did. Readers want to know what variables were manipulated and what happened. Avoid lists and quotes. Question every it, to be sure it is defined. Never use first person. Never use redundant terms like an experiment to prove or an experiment in the title. Be simple. Do not be rhetorical. Do not use flowery an experiment in the title....
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- Fall '09