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Ethnocentris1 - Max Weber advocates the use...

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Ethnocentrism Ethnocentrism, according to Farley (1988:16-17), refers to the tendency to view one's own culture as the norm. There is a tendency to assume one's culture is superior to others. "Our" truths and values are so central to whom "we" are that it is difficult to accept the possibility that our culture represents only one of many. A particular culture does not represent universal "TRUTH." This is not to say that to be proud of one's heritage is inappropriate. On the contrary, a little ethnocentrism is beneficial because of its bonding effect. Ethnocentrism becomes a problem when we expect others to become like us. Example An American who thinks citizens of another country are barbarian because they like to attend bull fights is an example of ethnocentrism. Cultural Relativism and Verstehen To accurately study unfamiliar cultures, sociologists have to be aware of culturally-based biases.
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Unformatted text preview: Max Weber advocates the use of "value-free" Sociology, which means that one should eliminate, as much as possible, bias and prejudice. Weber calls attention to the German idea of verstehen to describe the practice of understanding unique culture from the standpoint of others. Cultural relativism refers to the understanding of a culture on its own terms. In essence "you have to be able to stand in the other persons shoes." When you can "see" from the perspective of another, then you can understand that culture. Components of Culture Cultural Universals Cultural universal refers to a cultural item that exists in all cultures part and present. Items like religion and language are found in every culture. They are examples of cultural universal...
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