Ethnocentrism Ethnocentrism, according to Farley (1988:16-17), refers to the tendency to view one's own culture as the norm. There is a tendency to assume one's culture is superior to others . "Our" truths and values are so central to whom "we" are that it is difficult to accept the possibility that our culture represents only one of many. A particular culture does not represent universal "TRUTH." This is not to say that to be proud of one's heritage is inappropriate. On the contrary, a little ethnocentrism is beneficial because of its bonding effect. Ethnocentrism becomes a problem when we expect others to become like us. Example An American who thinks citizens of another country are barbarian because they like to attend bull fights is an example of ethnocentrism. Cultural Relativism and Verstehen To accurately study unfamiliar cultures, sociologists have to be aware of culturally-based biases. Max Weber advocates the use of "value-free" Sociology, which means that one should eliminate, as much as possible, bias and prejudice
This is the end of the preview.
access the rest of the document.