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Stereotypes in the Mass Media

Stereotypes in the Mass Media - Stereotypes in the Mass...

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Stereotypes in the Mass Media • Despite the decrease in the use of some extreme stereotypical depictions of Mexican Americans in advertising and the media, serious problems remain. For example, a 1990s’ study of the portrayal of Mexican Americans and other Latinos in television programming found that most shows ignore Latinos in or present them disproportionately as criminals: – Latinos made up only 1 percent of television characters during the 1992-1993 season, down from 3 percent in earlier years. – Sixteen percent of Latino characters in network series programs committed crimes, compared with only 4 percent of white characters. – Forty-five percent of Latinos appearing in reality-based shows, such as America’s Most Wanted , were criminals, compared with 10 percent of white characters on these shows. • Mexican American families are labeled as having traits that, in fact, describe poor families rather than specifically Mexican American families. Indeed, as long ago as as 1980, a report of
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