The Normative Approach takes the view that prejudice is influenced by societal norms and situations

The Normative Approach takes the view that prejudice is influenced by societal norms and situations

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The Normative Approach takes the view that prejudice is influenced by societal norms and situations that encourage or discourage the tolerance of minorities. • Societies develop social norms that dictate not only what foods are desirable (or forbidden), but also what racial and ethnic groups are to be favored (or despised). Social forces operate in a society to encourage or discourage tolerance. • The force may be widespread, such as the pressure on White Southerners to oppose racial equality while there was slavery or segregation. It may also be limited, as in the case of a man who becomes more sexist as he competes with three women for the same position in a prestigious law firm. Bogardus Social Distance Scale
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Unformatted text preview: Robert Park and Ernest Burgess first defined social distance as the tendency to approach or withdraw from a racial group. Emory Bogardus conceptualized a scale that could measure social distance empirically. This Bogardus scale asks people how willing they would be to interact with various racial and ethnic groups in specified social situations. People are asked whether they would be willing to admit each group- To close kinship by marriage (1.00)- To my club as personal chums (2.00)- To my street as neighbors (3.00)- To employment in my occupation (4.00)- To citizenship in my country (5.00)- As only visitors to my country (6.00)- Would exclude from my country (7.00)...
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